I continue to be impressed with the social media efforts from the folks at North American Properties, the new owners of Prospect Park. I encourage you to follow these guys on twitter @NAPatl and on facebook at http://www.facebook.com/NAPAtlanta. You might also want to follow Mark Toro, their Atlanta leader.
These guys seem very sincere in their desire to reach out the community with regard to their Prospect Park plans. Right now they are seeking input on the name for the development. You can participate in the discussion online.
Before I get into PP’s name, allow me to reiterate my earlier thoughts. Many in Alpharetta don’t want to think about Prospect Park until Westside Parkway is opened. I’ve heard this comment echoed again and again in several online forums. I’d be out there with a shovel and a bag of concrete if that’s what it took. Get ‘R dun, fellas.
I realize that road projects are a little more complicated than a shovel and concrete. Yet so much in Alpharetta hinges on Westside Parkway. It goes way beyond what’s gonna happen on this little 87 acre piece of heaven. How about using social media to document the plan of attack for the road, keeping the community in the loop as to the progress?
“Prospect Park” is an Albatross
The name “Prospect Park” has become a punchline. It’s Alpharetta’s metaphor for failed, overreaching and overaggressive growth. I’m certain everyone in this community would agree that any name other than “Prospect Park” would be acceptable.
Beyond that, I don’t have a preference on the name. A common trend in the suburbs is to name developments after what used to be there before it met the bulldozer. With that in mind, the best I could come up with is Mudpit Meadows. Somehow I think the folks at NAP might not agree. If you’ve got a more creative idea, these guys want to hear from you!
Photo Credit: Stargazer3777