Avalon’s success is starting to attract additional development to Old Milton Parkway. Two new zoning applicants hope to bring new retail and mixed use projects to property adjacent to the mammoth development. And documents obtained from the city suggest that notable Atlanta real estate developer Jeff Fuqua is behind one of them.
Fuqua has assembled parcels totaling 21 acres just west of Avalon. Bounded by Old Milton Parkway, Westside Parkway and Thompson Street, the project would be a mix of retail, restaurants, townhomes, detached homes and a small office component.
It’s far too early to speculate on what businesses might open here but the developer hinted at an organic grocer, sit-down and fast casual restaurants, coffee shop with drive thru, bank, wine store and medical offices. The site plan calls for all retail to face Old Milton and Westside Parkways with parking behind. Office space will be above retail on the side closest to Avalon.
74 townhomes are sandwiched in the middle and measure in at 2200 to 3800 square feet each. Behind the townhomes will be 24 detached homes facing out to Thompson Street. The homes will be on tiny lots yet will be as large as 3800 square feet. John Wieland Homes appears to be the residential builder.
A small pocket park is included with the development but will be across Thompson Street to the north and almost noncontiguous from the project. They also plan to build a wide sidewalk along Thompson Street with the hopes of conforming to the city’s idea of a greenway connecting downtown to Avalon.
It’ll be interesting to see how those on Thompson Street react to the proposed development. Many of the owners are small-time real estate speculators content to rent out their old, dilapidated homes waiting for their day to cash in. That day seems to have arrived. But this portion of town is a thorn between two roses (downtown and Avalon) and many in the city want it made over.
Others on Thompson Street have a history of being a raucous bunch when it comes to changes. Nevertheless, the residential component of this plan is rather dense compared to the surroundings. There’s certainly a beef to be made here.
But they might have a hard time negotiating with Jeff Fuqua. He’s got a reputation of being controversial and difficult to work with, be it with neighbors or city leaders. Creative Loafing devoted a cover story to him a few years ago that’s worth a read. Many folks inside-the-perimeter criticize his projects for being too suburban, too big-boxy and lacking density. It’s doubtful he’ll meet this criticism in Alpharetta, especially with this project.
But Fuqua’s arrival in Alpharetta is significant. The man has over eight million square feet of retail development to tout on his resume yet he’s only worked one project in our neck of the woods. Deerfield Place on Highway 9 in Milton was his work, home to Target and Kohl’s. And he’s certainly no stranger to this area. He and his wife own or used to own Collecting Gaits, a prestigious horse farm in Milton.
A separate zoning applicant before the city this month seeks to build new retail across Old Milton Parkway from Avalon. A total of 26,000 square feet of retail would be split between three buildings next to Racetrac. Demolished would be a small home and the old shopping center that once housed Shirley Furniture.
It’s also hard to speculate on tenants in this development. A drive-thru restaurant may occupy part of the eastern-most building. Perhaps Starbucks might find a cozy new home here or in the Fuqua project. They seem to like this type of drive-thru configuration on a stripmall endcap and will do something similar on Windward in an updated Penn Hodge project. Given that Starbucks doesn’t have a presence at Avalon itself, this might be a logical choice.