Avalon opens today. Unless you’ve been living under a rock you already knew that.
From the point of view of my writing interests, Avalon is in my sweet spot. It combines nearly every theme I ever wanted to blog about, from restaurants to politics to affluence, all into one neat little project. I couldn’t have asked for better writing material.
We here at Roots provided what I believe (and hope) has been the best, most comprehensive coverage of this enormous project. From the time the property went under contract to this opening week and beyond, we’ve written about it all. We’ve gone well beyond printing press releases and the stories spoonfed to editors from PR departments. We’ve tried to dive deep into the issues and discussions of this complicated and multifaceted development.
Comprehensive I believe our coverage has been. Impartial? Certainly not as this is an opinion blog after all. Many parts of the process have turned me off, in particular the back-room deal making and politicking. The sausage making analogy was one I used last year and it still holds true.
And then there’s Mark Toro. The guy is a character and at times has a snarky attitude on social media. “El Toro” was a name I once called him, a moniker he probably relished in a narcissistic kind of way.
But I’ll say this about Mark Toro… he’s delivered on what he promised.
It’s this kept promise that’s resonated with political and community leaders alike in Alpharetta. Even the apartment opponents I know respect Mr. Toro for what he’s put together. After all, the memories of Prospect Park, Stan Thomas, an incomplete Westside Parkway, the mud pit and broken parking deck are not forgotten in this town. Toro’s kept promise resonates loud in Alpharetta right now, so much so that some on Alpharetta’s council were willing to go against their own past campaign promises and approve more apartments on Monday night.
The first few weeks at Avalon may tick some people off. The crowds will be relentless, traffic will suck, parking will be a mess and service kinks will have to be worked out. But in the end, Alpharetta will treasure Avalon. It is a beautiful development with outstanding restaurants and activities run by people who know what they are doing.
The process that got us here was downright ugly at times. Hopefully we here at Roots chronicled it well. But at the end of it all, we’ve got a gem. Congrats Avalon on the opening. Welcome to Alpharetta.