Alpharetta is crafting plans to honor real estate developer Mark Toro. A combination of options are available to the city.
“Alpharetta owes Mark Toro an enormous debt of gratitude,” said Councilman Mike Kennedy. He then proceeded to rattle off Toro’s Alpharetta resume. Mansell Crossing was his work a generation ago while at Cousins Properties. The project defined North Point Parkway beyond the mall.
And of course there’s Toro’s $600 million investment in Avalon, rising like a phoenix from Alpharetta’s ashes. Councilman DC Akien commented that we’d still have a mud pit were it not for Mark Toro. Chris Owens concurred, saying Toro’s benevolence cannot be understated.
Council went on to cite the Gwinnet Tech deal which is happening on adjacent land. And of course there’s the proposed Alpharetta convention center, a potential public/private partnership.
“He’s Mister Alpharetta,” quipped Jim Gilvin. “I love the guy and he owns this town. I can’t wait to partner with him using taxpayer money.”
The love fest continued for a few minutes at the start of the work session. It seems that the touchy subject Avalon’s tax abatement is but a distant memory.
Councilmen mulled three options to honor Toro. The favorite seemed to be renaming a portion of Westside Parkway to Mark Toro Boulevard. The stretch of the road adjoining Avalon would bear his name. Council instructed city staff to explore the option however the city’s public works director didn’t think it would be a problem. The request would be forwarded along to the USPS for their consideration.
Another possibility would be to erect a statue in honor of Mark Toro in a potential new pocket park. The city owns land in the former Ellman Tract near Avalon. It would be an appropriate location as this land played a key role in approving Avalon’s controversial apartments.
Cost would be a factor here as the city has not budgeted for such a park. However private funds may be available. Councilman Michael Cross committed to press the Chamber for a grant. And the council’s resident decorator Donald Mitchell stepped forward to chair a committee to design the monument.
Mayor David Belle Isle ended the conversation by offering Toro the keys to the city during the road renaming ceremony. “It’s the least I can do. Mark Toro saved Alpharetta from the doldrums of the great recession. I shudder to think where we’d be without him. Bankrupt probably. I’d name my first born after Mark Toro if I didn’t have kids already.”