Late last night I published a long-overdue article about RocaPoint Partners’ proposed (and still unnamed) mixed-use project on McFarland Parkway in south Forsyth. Scroll down or hit this link to read about the project as a whole. There’s a lot to it and a scant amount of ink has been spilled on the project.
The development is, at best, 18 months away from opening but the potential restaurant and retail lineup is promising. It could be the culinary shot in the arm McFarland Parkway desperately needs. After meeting with the RocaPoint guys a few times, I’ve been able to glean a few nuggets worth sharing.
First and foremost is an upscale food hall. Comparisons to Atlanta’s Krog Street Market started immediately. Several small chef-driven concepts would exist in an open market setting along the main vista in the development. The RocaPoint guys suggest they have this concept in the bag, the lease essentially already signed for their McFarland development.
Along the Ronald Reagan Parkway portion of the development will be a few free-standing restaurant buildings. Among them may be a Mexican concept with a rooftop bar. Rumor is that it will be Pure Taqueria from Alpharetta’s Sedgwick Restaurant Group although Cinco has a concept meeting this description at nearby Vickery Village.
A small movie theater is promised in the development, one that features a dining component similar to Studio Movie Grill.
An organic grocery store is planned on the corner of McFarland and Ronald Reagan Parkways. The chances are good this will end up being Sprouts. Like at Avalon, grocery stores in mixed-use developments insist on surface parking lots, even though structured parking will abound. RocaPoint actually plans an expensive underground structured parking deck at the development, but the grocery store will have a parking lot.
The site plan depicts several other restaurant locations but no other names or concepts have been suggested. This developer has a resume deep with restaurant development experience. If they can pull off this mixed-use project then I have no doubt they can land some quality grub. And hopefully a successful restaurant scene would be contagious to the surrounding properties.
Photo credit: Christina Kwan (creative commons)