Every Friday Roots in Alpharetta features an article on food and dining in a series called Foodie Friday.
Most of the restaurant talk this week has revolved around Avalon of course. Everyone is abuzz about things like poutine with duck fat fries, burgers at Bocado and $20 taco plates from Ford Fry. Somewhere lost in the conversation is Goldbergs. We’ve got another water boiled bagel joint in town. That means a BB’s comparison is in order.
I hatched up this plan with a coworker. Known to most as simply “Murph”, the Jersey native will be perfect to join me in this project. Here’s what we did. One morning this week I hit Goldbergs while he went to BB’s on McFarland. We both ordered exactly the same thing – a plain bagel, an everything and some regular and vegetable cream cheeses. We spread out our bagel loot in a breakroom at the office along with a camera and ruler. After measuring, photographing and comparing receipts we set out to eating. Here’s what we found.
At five inches wide by about three and a half, these carbohydrate grenades measure in at exactly the same size. But on physical appearance, BB’s has it. Their regular bagel is golden brown compared to pale white from Goldbergs. The everything looked better as well. There’s simply more everything on the BB’s everything as it’s completely covered. But while Goldbergs lacks some toppings, their mixture contains caraway seeds. Even a few of these little guys changes the flavor of the bagel in a big way. Perhaps it’s personal preference but I didn’t care for them at all. The caraway was enough of a turnoff to keep me away from Goldberg’s everything in the future.
But let’s talk about texture. It only took one bite of the Goldberg bagel to tell it wasn’t there. The bagel lacked that chewy exterior which is a signature feature of water boiled bagels. It bordered on being a little doughy and undercooked. Thinking that perhaps I got the runt of the litter that day, I returned later in the week to try a Goldberg plain again. It was a little better but that chew simply isn’t there.
It’s possible that Goldbergs needs time. Many restaurants at Avalon are not firing on all cylinders at this point. BB’s has had years now to perfect their process. This week’s bagel from them was worlds better than that from Goldbergs but not the best I can remember from their shop.
We’ll call the cream cheese battle a draw, at least for the plain variety. They were indistinguishable to me. Murph gave BB’s the nod for the veggie cream cheese.
Oddly enough our order was more expensive at BB’s, $6.61 versus $5.68 for the same thing at Goldbergs. The cream cheese is very expensive at BB’s and you get less of it compared to Goldbergs. But it’s interesting that BB’s costs more considering the rent at Avalon is probably ten times what it is on nasty McFarland Parkway.
And speaking of nasty… Goldbergs is certainly cleaner. Many continue to be turned off by BB’s and their long history of below par health inspection grades.
It’s a little easier to get in and out of BB’s. Avalon isn’t exactly where you want to go for a quick to-go meal. The place is designed to draw you in and keep you there to linger. If you happen to be there for something else in the morning then Goldbergs is a good choice. But it’s hard to grab bagels from here and take back to your office elsewhere.
And finally, service was pretty good at both joints. They remembered my name on my second visit to Goldbergs. However, BB’s remembered to individually wrap our everything bagel. Attention to detail is important.
So at the end of it all, bagels from fancy digs at Avalon cannot unseat BB’s from their bagel throne.