The inspiration for my blog’s name came from a 2005 New York Times article on Alpharetta called The Five-Bedroom, Six-Figure Rootless Life. Author Peter Kilborn later turned the idea into a book called Next Stop, Reloville.
The focus of Kilborn’s stores were these nomadic suburban gypsies who would follow jobs around the country, never sinking deep roots in any community. Kilborn also talked about the affluence here in Alpharetta. They are topics I’ve not written about recently. Maybe the economic downturn put the breaks on corporate relocation. Or perhaps I got distracted with other things to write about.
But this topic came crashing back on me recently. Tonight Alpharetta’s Council will receive an update on the city’s branding effort. Their consultant has finished an exhaustive interview process in an attempt to understand this area. And in my opinion, they’ve pretty much nailed it. If you have some time, read their report here (opens to pdf).
The report talks a lot about issues like downtown redevelopment, Avalon, and potential controversial topics like bars and nightlife. It also touches on that topic of reloville. One respondent spoke of Alpharetta’s transient population saying, “You move here to become the boss somewhere else.”
Another spoke of the affluence here, saying “life is not real” in Alpharetta. It was a blast from blogging past for me.
I don’t have time to get into it all today. But there are potentially dozens of tasty blogging morsels in this report. I don’t know where to begin. So I’ll put it to my readers. What in this report stood out to you? Where did they get Alpharetta right, or what did they miss? Do you think this consultant will create a brand that truly captures Alpharetta?