Alpharetta might like to take a mulligan on its decision with TopGolf.
TopGolf is a unique entertainment complex that leverages embedded RFID technology within a golf ball to create a high-tech driving range experience. In January of last year the city approved their plans to build along GA-400 just north of Mansell Road.
But along the way everyone forgot about the height of the poles and netting. City staff, planning commissioners and council all missed the opportunity to ask about it. And certainly TopGolf wasn’t going to make an issue of it last year.
And just how high are the poles? They’re 138 feet as measured from the average grade of the property. Measuring in averages can be a little distorting. Other TopGolf facilities across the country have poles as tall as 150 to 160 feet or about the height of a 12-story building. To put that into perspective, the tallest building in Alpharetta is the Windward Marriott at eight stories.
And if you’ve driven up GA-400 in the past few weeks you’ve likely noticed. The poles and nets tower above the pines in the undisturbed buffer along the highway. TopGolf also sits on rising land. Motorists entering the city from the south will be greeted by the sight.
It’s the kind of issue Alpharetta would have liked discussed a year ago. No one would want to turn away TopGolf, a unique attraction that will employ as many as 400. But the city might have steered them towards another location versus creating a potential eyesore on a hill.
Instead TopGolf had to come back with a height variance request last month, smack dab in the busy phase of their construction. It put Alpharetta’s Council between a rock and a hard place. Rejecting the request might create a second stalled construction project along Westside Parkway (the other being Fulton Science Academy’s land). And there’s no doubt TopGolf would have appealed such a rejection, especially after having invested so much to this point.
With no other choice, Alpharetta quietly and most certainly reluctantly approved the height variance. Sometimes it best to play your ball where it lies versus taking the penalty stroke.