Main Event Entertainment strikes in Alpharetta

main event logoTexas-based Main Event Entertainment will open a bowling alley and entertainment complex off Mansell Road in Alpharetta. The firm has secured the former Home Depot Expo Design Center facility at 10700 Davis Drive. Measuring in at over 87,000 square feet, the building is one of the largest vacant spaces in Alpharetta.

Main Event bills itself as the premier “eat, bowl, play” destination. Each location includes bowling, laser tag and arcade games as well as dining and a full-service bar. Select locations offer indoor mini-golf, rock climbing and ropes courses. Inside it’s a dizzying array of lights, sounds and fun. It’s a concept similar to that offered by Stars and Strikes in Cumming but more upscale.

Headquartered in Plano, Texas, Main Event is owned Australian-based conglomerate Ardent Leisure. Alpharetta would be their second location outside of the Lone Star State where they operate a dozen locations. A Phoenix, Arizona store is also in the works as the company works to double their presence in three years.

Their arrival comes at a great time for the city. Alpharetta’s southern-most corridor is facing the possibility of large vacancies as movie theaters relocate. Main Event’s location on Davis Drive will create an trifecta of adjacent entertainment options. Next door is ice skating venue The Cooler. And nearby on Westside Parkway will be high-tech driving range Top Golf, also from Texas.

lebowski bowling alley

Two bowling alleys in Alpharetta? Shut up, Donny.

The news also comes at the same time a bowling alley and entertainment complex is being considered near North Point Mall. A rezoning will be necessary for this facility who’s operator has yet to be named. Main Event will need no such zoning change for their location. They’ve gone straight to the city’s Design and Review Board to approve their facade changes. If you’re putting money on which bowling alley is likely to be knocking down pins in the future, a wager on Main Event is a safe one. North Point’s bowling alley may be a non-event.

3 Responses to “Main Event Entertainment strikes in Alpharetta”

  1. Scsa31274 August 8, 2013 at 10:58 am #

    Where does Andrettis fit in in all of this? It’s not bowling or golf but it has an arcade and food and bars and racing. It’s very popular and usually packed on the weekends. Would it suffer or is it different enough to stand on its own?

  2. Travis Allen August 8, 2013 at 1:56 pm #

    I’d say it’s different enough to hold it’s now for the time being.

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