Alpharetta has received two proposals from private developers that may pave the way to bringing a convention and conference center to town. The city seeks a public/private partnership that would pair a city-owned and operated convention center with a privately built hotel.
The details of the proposals are not yet available but the names of those who participated in the process is. Those submitting an indication of interest are…
Avalon – North American Properties
Avalon’s site plan includes a full-service hotel with development in a future phase. It probably wouldn’t be hard to modify the site plan of the eastern half of the development to include the convention space the city requests. Access to a parking deck is already in place and close proximity to GA-400 is a plus. NAP’s hotel partner Stormont Hospitality Group participated in the bidding process.
Northwinds Land LLC
The second proposal came from this firm along with Duke Reality and Pope & Land. It isn’t clear exactly which parcel they are interested in developing. Chances are good that it’s the 20 acre undeveloped parcel at the northeast corner of Haynes Bridge and GA-400.
It’s interesting to note who chose not to participate in the bidding. Worthington Hyde Partners and Penn Hodge attended meetings but did not submit a bid. They each have ties to the massive Windward Mill project. Its zoning includes a hotel.
The architecture firm Smallwood, Reynolds, Stewart, Stewart attended a Q&A meeting for the project. It’s not clear who they were retained by. Coincidentally this same firm is working on Alpharetta’s downtown plan.
Also missing is Cousins Westside. A 20 acre parcel adjacent to Encore Park was originally set aside in their master plan for a similar convention or performing arts center. However this idea appears to no longer be viable. An attempt was made earlier this year to amend the master plan to allow residential use in this pod. The attempt failed. The city’s request for proposals suggests that the project should be close to and visible from GA-400. Encore Park is neither.
It’s interesting to contrast this convention center project to that of the amphitheater. Encore Park came to fruition without a heavy commitment from the city. Alpharetta and Fulton County each chipped in $1 million towards the project. The rest of the construction costs and ongoing operations belong to the Atlanta Symphony and the Woodruff Arts Center.
Under the current proposal, Alpharetta would sell bonds to build convention center and would also operate the facility. The private developer would donate land and build/own the adjoining hotel.
The scale of this potential public/private partnership is pretty large by Alpharetta standards. Past partnerships considered by the city have not fared well. Alpharetta’s first downtown development plan had similar trappings and thankfully failed to launch. Then there’s the partnership with Coro Reality to development in downtown. It been successful only in creating vacant buildings.
So the proof will be in the pudding with this deal. The public won’t know specifics of the two proposals until Alpharetta’s council considers them in an open meeting. The two biggest questions remain… Will a convention center be viable in Alpharetta? Is there political will to make such a public/private partnership a reality?