Fore! The golf scene in Alpharetta may get a unique and high-tech addition. TopGolf USA has submitted a request to the city to build a golf-themed entertainment complex on 16 acres of land near Westside and Sanctuary Parkways.
TopGolf was founded in London by two brothers who grew board of endlessly hitting golf balls at the driving range. What evolved was a game that leverages patented microchip technology embedded within golf balls. Real-time data on shot range and distance to targets is relayed back and displayed to players on flatscreen televisions.
TopGolf hopes to build this high-tech driving range and a structure containing 94 driving bays on three levels. Adjoining that will be a 64,000 square foot entertainment building which includes a large 4,600 square foot restaurant and bar. Golfers can enjoy food and adult beverages in the restaurant, on a rooftop lounge or right in their driving bays. Corporate events will also be featured.
TopGolf currently operates similar facilities in Texas, Chicago, Washington DC and the UK. They aim to open 50 more locations across the county. Alpharetta would be the first in Georgia.
But their plan may not be an easy putt to sink. The company will need a conditional use permit and possibly a variance from the city before teeing up on this project. The city’s Planning Commission and Council will decide if the concept is up to par or if they need a mulligan. In the meantime, expect endless golf metaphors from local writers and journalists ahead of the city’s decision early next year.