TopGolf seeks to tee it up in Alpharetta

Fore! The golf scene in Alpharetta may get a unique and high-tech addition. TopGolf USA has submitted a request to the city to build a golf-themed entertainment complex on 16 acres of land near Westside and Sanctuary Parkways.

TopGolf was founded in London by two brothers who grew board of endlessly hitting golf balls at the driving range. What evolved was a game that leverages patented microchip technology embedded within golf balls. Real-time data on shot range and distance to targets is relayed back and displayed to players on flatscreen televisions.

TopGolf hopes to build this high-tech driving range and a structure containing 94 driving bays on three levels. Adjoining that will be a 64,000 square foot entertainment building which includes a large 4,600 square foot restaurant and bar. Golfers can enjoy food and adult beverages in the restaurant, on a rooftop lounge or right in their driving bays. Corporate events will also be featured.

TopGolf currently operates similar facilities in Texas, Chicago, Washington DC and the UK. They aim to open 50 more locations across the county. Alpharetta would be the first in Georgia.

But their plan may not be an easy putt to sink. The company will need a conditional use permit and possibly a variance from the city before teeing up on this project. The city’s Planning Commission and Council will decide if the concept is up to par or if they need a mulligan. In the meantime, expect endless golf metaphors from local writers and journalists ahead of the city’s decision early next year.

6 Responses to “TopGolf seeks to tee it up in Alpharetta”

  1. Kim December 18, 2012 at 1:57 pm #

    The Planning Commission’s input will be irrelevant.

  2. phatnate December 19, 2012 at 10:02 am #

    Tend to agree, the City Council is going to do what they want…ie cater to who contributes money to the various City Council members campaign funds. The PC has become a joke.

  3. Roy December 21, 2012 at 1:05 pm #

    Can’t speek to the other comments… didn’t know Alpharetta resembled Louisiana in it’s politics.

    Given the area’s demographic, qty of golfers, growing desire to bring in entertainment, and a ‘polished concept’ it looks like a win. As a golfer I vote yes.

  4. Lee December 21, 2012 at 1:47 pm #

    I think it is a cool concept and should be popular in Alpharetta. We’ll have to see if the city thinks it is a good fit in this place. It is either in or very near the Westside master plan area, so they may want to protect the that feel. Then again, this will be adjacent to the ice rink which is a similar entertainment venue.

  5. Rhanella January 4, 2013 at 1:49 am #

    City Council will do as they wish. With no regard to the citizens and their opinions, or consideration to the recommendations from Planning Commission. Planning Commission is now just a formality in the process.

  6. R. L. Smith June 5, 2013 at 4:47 pm #

    I strongly disagree with comments like “PC is irrelevant”. And ” council will do what they like”

    Perhaps you do not realize what a great city we live in. Lots of dedicated folks have been working hard for the last 30 years o make Alpharetta what it is today.

    If you o not like it, my suggestion is o move somewhere like Decatur!

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