A “Conspiracy” to Bring MARTA to Alpharetta?

Bust out your tinfoil hats and call Fox Mulder. There’s talk of a conspiracy and I’m not about to let this one get away without an article or two.

And I use the word “conspiracy” in quotes because it isn’t my choice of words. These are the words former Alpharetta councilman John Monson used in a comment over on The Patch. Monson says…

I do wish to say the reference to some “conspiracy” for the City to “bring MARTA to Alpharetta” by approving the MetLife project is completely unfounded.

Do I believe the MetLife/Peridot mixed use project was part of a conspiracy to bring MARTA to Alpharetta? No. On the contrary. I believe Peridot is part of a larger game plan to bring us MARTA high speed rail. It is not a conspiracy because it is being conducted out in the open for all to see. The problem is that not many are paying attention. Follow me on the story, as I see it.

MARTA’s North Line Study

Blogger Jimmy Gilvin leads a wild and crazy life. Nothing excites him more than wallowing in the appendices of MARTA documents; what might be the cure to insomnia for most. Jimmy, you need to get out more often my friend.

Nevertheless, Jimmy found a gem and reported on it back in February. MARTA has been interested in extending the north rail line past its current end at the North Springs station. That interest goes way back to 2000. Several years later they formed the North Line Transit Oriented Development (TOD) Study. Jimmy referenced the appendix A document which contains minutes from meetings held in and around Alpharetta in the latter half of 2006. In the meetings they talk of several “TOD” sites, all along the major exits of GA-400. The crown jewel TOD site would be at North Point Mall.

The minutes suggest that “developers should be incentivised to concentrate development and create higher densities.” They call for the TOD study areas to become LCI’s (a GRTA term for “livable centers initiative”), stating that “GRTA has experience with getting land use in place before land use will support transit options.”

The minutes also say that projects “need a local champion.” That one puzzled me a bit. I don’t see elected officials in Alpharetta wearing the hat of MARTA champion. Diane Wheeler of the City of Alpharetta was in on some of the meetings, but I don’t think she’s the official champion. No, the MARTA champion came in the form of…

The North Fulton CID

If you’re not familiar with the North Fulton CID (Community Improvement District), let me explain. This is a self-funded group of property owners in north Fulton. Most of them are large office and retail real estate owners. For example, MetLife’s Paul Folger is on the board. More on Mr. Folger later. Some of the CID’s more visible projects include the pretty landscaping currently being installed at Windward and GA-400.

But… not many months following MARTA’s completion of the North Line TOD Study, the North Fulton CID released their Blueprint North Fulton Document. In it they call for three nodes or “activity centers” along GA-400 at Haynes Bridge, Old Milton and Windward. Humm, sounds a lot like the TOD areas. These areas are there to “encourage developers” and city planners. There is talk of creating “mixed-use village centers” to “support an extension of transit from the North Springs MARTA station.” This blueprint document leads to the creation of…

The North Point Activity Center LCI

In April 2008 the Alpharetta City Council unanimously approved plans for this LCI. Its model is nearly identical to that proposed by the CID. The diagram used by the city is almost a straight copy/paste from the CID’s document. The only major difference I can find is that the city actually draws in the MARTA line and its station near Center Bridge Road and GA-400.

So if you’re scoring at home… we go from MARTA’s transit orientated development (TOD) area to the CID’s “Activity Center” concept to an LCI plan incorporated into the city’s comprehensive plan. That brings us all the way back to…

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