Every Friday, Roots in Alpharetta features an article on food and dining in a series called Foodie Friday.
Using the word “incredible” in the name of a sandwich joint in this town is bold. Then again, using such hyperbole in the name of any restaurant will usually get you knocked down a rung or two on my expectation list. That coupled with this storefront’s past failures left me not expecting much out of this new joint. However, I was pleasantly surprised after my visit today. They exceeded my diminished expectations.
The Incredible Sandwich Factory opened yesterday on McFarland Parkway in south Forsyth. They are in the same strip mall with a liquor store and My Friends Place. How’s that for some head-to-head competition? Inside you’ll find a simple space with a lot of movie posters. The sandwiches are named for movies although it is tough to discern some of them.
A lot of their sandwiches start with meat roasted in-house. Each night they cook stuff like bone-in hams and beef roasts for a handful of different sandwiches. A popular sandwich today was the King Steak sandwich. It’s a marinated sirloin with sauteed onions. They also have a strange take on the Cuban sandwich that includes a fried egg and hot dog. Cubano purists should check their credentials at the door.
I ordered the Porkfather. You’ve gotta love the name and the picture on the front of the restaurant. It is roasted ham that’s browned on the cooktop then served on a hoagie. The chef suggested adding a creole sauce, which I liked. It didn’t taste very creole to me but it added a little spice and tang to the sammich. The pork was cubed and tasted good but lacked some tenderness. All in all, it was a good, hearty, two-handed sandwich.
I tried a sample of their Thomas Factor sandwich. It’s a creative take on chicken salad featuring a spicy yellow cream sauce holding it together. I liked it enough that I’ll make it my order next time.
I wish they would offer a better selection of side items. Your only choice is chips at the moment. A hearty potato or pasta salad would have gone well with my meal. But all in all I liked it more than I thought I would. They put out some manly sandwiches, which is a refreshing alternative to the foo-foo stuff you sometimes find on Windward. Not only were they manly eats, the price was right. I did a double-take at checkout. Nearly all their creations are in the $5-6 neighborhood. If you’re looking for an off-Windward sandwich alternative, this might be it.
Will Incredible make it? They’ve got a shot. McFarland is under served by restaurants. The fast food options on this stretch of road are slammed at lunch. It’s mainly workers from the light industrial shops who eat here. Manly and meaty two-handed sandwiches might be a huge hit in this part of town. It’ll be interesting to see if they find a niche here.