Studio Movie Grill to Open in Alpharetta

Please check out my detailed review of Studio Movie Grill written after this preview article.

Reports of the death of the movie theater have been greatly exaggerated. You know what I’m talking about. Blockbuster was going to kill the movies. Home theater systems would do them in. Or maybe Netflicks or Red Box. No one would ever go back to the movies once we had these options available for home viewing, right?

Wrong. Going to the movies is as popular as ever. Perfect time for a new movie concept to come along. Consider this the preview… “Coming soon to a suburb near you… Studio Movie Grill!” It’s a movie theater. No, it’s a restaurant! No, it’s a bar. That’s right, it’s all three. An entirely new concept in movies… well at least for around here anyway.

Studio Movie Grill is a chain of movie theaters with locations in Dallas and Houston. Alpharetta will be their first theater in Georgia. Their idea is simple. You build out some big theaters with comfy leather seats and room to eat. They have a menu full of typical chain restaurant type of stuff along with a alcohol. When you’re ready to order or otherwise need a waiter, you press a button of some sort and they come over. You watch the flick while stuffing your face with grub and booze.

I remember a theater similar to this when I was growing up in suburban Tampa. It was more on the pub side than anything. Like a pub with a movie screen, not the other way around. The food sucked, but they had beer!

I don’t get the impression that Studio Movie Grill will be like this. Based on press releases I’ve read, it seems that the theaters will have all the latest technology. The menus look pretty good but I have my expectations set low. Why? Because they have that whole captive audience thing going for them. You don’t exactly have a choice on where to get food once you’re in there, right? The nachos and hot dogs in traditional theaters suck for that very reason.

I’ve read online reviews of their Texas locations and they seem to be mixed. Perhaps the biggest thing that concerns me is that they serve Pepsi products. At least they do elsewhere. I really hope they don’t come to Atlanta with this junk. I know I’m a Coke snob, that’s a given. But if I’m going to pay $4 or more for a drink, it will be Diet Coke or I’m not coming.

Nevertheless, I’m still excited about the new concept and I’m excited it is coming to Alpharetta first! Would be a cool place to take a date since they offer so much more than just a movie. I’d be cautious about going here if you’re really interested in the movie that’s playing, considering that waiters will be coming and going and you’re likely to have noisy clings from silverware. But they are worth a shot. I also predict some of the older theaters are not going to be able to keep up with the competition. I wouldn’t be surprised to see Movies 400 in Cumming or UA/Regal on Northpoint go under.

Studio Movie Grill will open June 17, 2010. They are located at 2880 Holcomb Bridge Rd, Alpharetta, GA 30022.

6 Responses to “Studio Movie Grill to Open in Alpharetta”

  1. Lynne McQuaker June 8, 2010 at 5:11 pm #

    Hey Lee, Thanks for your blog…..of course we’ll be serving Coke in Atlanta! Our food is naturally excellent and we try to be as non-disruptive as possible to patrons when serving in the theater. We’re 100% Dolby Digital & 3D installed to spec…..and hope you’ll come and check us out…..LM

  2. Bob Strader June 9, 2010 at 9:20 am #

    Hey Lee, your expectations are higher than mine. I’ve visited that place in Tampa as well and your right, it sucks. While there may be a small market for this concept, I don’t think it’s going to put anyone out of business.
    Maybe it’s just me, but I would rather separate my dining experience from my movie experience – otherwise both get watered down.

  3. Lee June 9, 2010 at 2:13 pm #

    Whew! Serving Pepsi in Atlanta would have opened you up to all manner of ridicule and shame. Thanks for clearing that up! And thanks for the blog comment.

    Bob, was it called the Cinema Pub or something like that? I can’t remember the exact name.

  4. Tearlach Hutcheson June 11, 2010 at 5:18 pm #

    Movie Fans! To introduce everybody to our new movie theatre Studio Movie Grill is giving away free tickets! Up to 500 Admit 2 per day! Simply click on this link http://smgpasses.info/HB/HBOpen.aspx?i=475 to print out the coupon and enjoy a movie with a friend! The passes are good from June 17th through July 8th. And please feel free to share this link with family and friends either by email or Facebook. Enjoy!

Trackbacks/Pingbacks:

  1. Tweets that mention Roots in Alpharetta » Blog Archive » Studio Movie Grill to Open in Alpharetta -- Topsy.com - June 8, 2010

    [...] This post was mentioned on Twitter by North Atlanta News, Roots In Alpharetta. Roots In Alpharetta said: A preview of @studiomoviegril and their new location opening next week in Alpharetta. Check out my new article at http://bit.ly/cmd4n7 [...]

  2. Roots in Alpharetta » Blog Archive » Studio Movie Grill on Holcomb Bridge - June 26, 2010

    [...] a preview article about this a few weeks back. If you’re not familiar with their concept then read my article here. It’ll be interesting to see if this idea takes root in the [...]

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